My very first attempt (out of the box) was to set it as the firewall-router-server of my LAN. As some of the functionalities (notably in my wife's Facebook account!!) were disabled, I reverted (essentially changing physical connections and rebooting it behind my regular router (enabled as a DHCP server),
- first in "server only" mode,
- then in "automatic network setting" mode.
Both with the same outcome: samba and mt-daapd services not running or startable.
The emabrrassing part
Now "Ubi",s message comes in and I realize I, bonehead, did not in the process switch the cable from the WAN to the LAN port

Now done, the shares appear in Nautilus and I am hopeful for the rest of the road...
Conclusion
My apologies to all for waisting your time on a dead simple issue. My only solace is to think if ever someone (dumber than me if that exists) does the same mistake, this tread is there to stress the importance of triple checking the user manual (scenario 6 ~page 8 )... Again many thanks to all of you for the help, which I am probably not worthy of...